Package Design
(Beer)
This IPA design tells a story through bold, imaginative artwork that merges animal symbolism with cosmic energy. At the heart of the label are two striking figures—the monkey and the elephant—each chosen not only for their visual impact but also for the traits they represent. The monkey, mischievous and lively, reflects the adventurous, hop-forward bite of the IPA. Its glowing, electric eyes suggest intensity, curiosity, and a burst of energy—just like the first sip of a crisp, aromatic IPA. In contrast, the elephant embodies strength, balance, and groundedness, qualities that echo the malt backbone which steadies the beer’s flavor.